Theatre occupancy for My Name is Khan dipped to 30 to 35 per cent in weekdays after 90 to 100 per cent occupancy over its release weekend.
The movie had attracted considerable pre-release publicity owing to a decision by the Shiv Sena not to allow its screening in Mumbai and Maharashtra as a fallout of comments Shah Rukh made about hiring Pakistani players for his Kolkata Knightriders cricket team.
“The movie did very well on the weekend due to the curiosity factor, with virtually packed houses, but weekday collections fell to around 35 per cent,” said a senior executive of BIG Cinemas which has exhibition halls across the country.
“It is still holding on in the metros but is falling in the non-metros and smaller cities because of the serious nature of the movie and the subject. We hope it will pick up again this weekend,” he added.
The movie deals with the struggles of a Muslim boy, who suffers from autism, in the US post 9/11. Confirming the drop in hall occupancy, Vishal Kapur COO of Fun Cinemas, said, “The movie is suited for a multiplex audience rather than single screens and that is where it has lost out.”
Weekday occupancies for My Name is Khan are much lower than it was for 3 Idiots, he added.
Fox Star Studios, which holds the worldwide distribution rights, said the movie has grossed Rs 90 crore globally in the first three days, the same as Aamir Khan’s blockbuster
3 Idiots which also grossed Rs 90 crore in the first three days (excluding Rs 9 crore earned from paid previews).
A closer look at the earnings break-up, however, shows that My Name is Khan grossed Rs 47 crore from Indian box-office in its opening weekend, almost half 3 Idiots’ first weekend earning of Rs 70 crore.
The Shah Rukh Khan-starrer has done better overseas, grossing Rs 43 crore compared to Rs 20 crore for 3 Idiots in opening weekend earnings.
“The movie has performed well overseas but is certainly not the highest Bollywood grosser so far,” said film trade analyst Komal Nahata, adding that weekday occupancies have fallen almost 60 per cent.
Come on Guys, MNK is not an usual bollywood masala film yet it has done considerable business, If u take SRK out of MNK than it would have done only half the business and moreover MNK has mainly done good business in overseas market so you cant say it did gr8 business because of the srk-sena controversy and didn't SRK put in a good acting performance....
Raj of MNS is having the last laugh ! He asked if this wasn't a publicity stunt by the Bollywood Sena AKA Shiv Sena , as Uddhav is a good friend of SRK . And it certainly looks that way. Raj and the MNS are the only ones looking good ,NDTB/CNN IBN and the NAUTANKI HINDI NEWS channels have been shown up to be what they are: in bed with Bollowyood and with SRK in particular .IS RED CHILLIES financing the TWINS( NDTB/CNNIBN) from N.Delhi ?
i saw the movie, too boring! script has many loopholes & flaws. didn't expect such from KJo who made Dostana! and SRK's act is just slower than his last fim,RNBDJ. Hype can make its launch, but after that only empty seats! Well my muslim friend, who is a big time SRK fan, saying awesome! And a lot of muslim people like it. I am not hurting any people, but the story of MNIK could be better.
Ohhhh what a crap this movie is about... srk pls stop and acting nowwwwwww...... just sit at home and watch aamir's movies.....so that u can learn some acting....karan now stop experimenting with srk and stop making boring movies...
Where are all those cheaply comparing overrated SRK with Aamir & Big B? He is just an arrogant media hyped(because he is paying from backdoors to them) overrated non-actor. His old fasioned kkkkkiran styles are gone in 90s! Please take classes from Big B or AK for an acting...it might help you after flops...Billu, Dulha and Keep your name Khan! Hurreyyyyyyyyyyyy...the triumph of truth! SRK FLOP !
a pathetic film.SRK trying to get back to someone who kicked him outta her life. spineless nitwit. he would best go to a mental hospital for treatment not mr.president.
Content Guide
Theatre occupancy for My Name is Khan dipped to 30 to 35 per cent in weekdays after 90 to 100 per cent occupancy over its release weekend.
